Own the moments that matter.
Turn contextual moments in your digital journeys into revenue.
The journey doesn't end at the booking.
Customers still have needs. Partners already have solutions. Ancillarate connects the two at the right moment — not through generic advertising, but through relevant recommendations that create real value.
How it works
- Recognize the moment — a customer books a flight, hotel or service; Ancillarate reads the context and the moments that follow.
- Find the best match — we match needs with relevant services, compare providers, offers and conditions, and surface the most compelling options.
- Connect and create value — customers book directly with the chosen provider; partners handle checkout, payment and fulfilment.
Context logic: what we know decides what the traveller sees
Context we read: destination, dates, travellers, trip type and the moment in the journey. When the trip is known (booking confirmation, manage booking, emails, WhatsApp, apps), every offer opens the traveller's journey timeline: destination, dates and travellers already filled in, offers ordered Prepare → Getting there → Arrival → Stay → Explore → Return. When there is no booking behind the visit, an inspiration page lets travellers choose a destination or dates themselves; from then on the same logic applies.
One need. Many possibilities.
A traveller needs to get from the airport to the hotel: train, shuttle, taxi, rental car or private transfer — and providers of the same service differ in price, availability, flexibility and conditions. Ancillarate goes beyond recommending a category and surfaces the best-fit options for each customer and moment.
Why it wins: relevance beats reach
Compared with ads and banners, a single fixed partner deal or an in-house build, Ancillarate is relevant to the moment, compares many providers, goes live in days without changes to PSS or legacy systems, carries no checkout or payment risk, works across every touchpoint and vertical, and improves with every booking.
What sets us apart
- Contextual intelligence
- Better offers, more choice
- Your ecosystem or ours
- Partner-powered checkout
- Simple integration
- Measurable performance
Three simple steps
- Integrate
- Activate
- Earn — see the commercial models
Frequently asked questions
How does Ancillarate work?
We add a light recommendation layer to the touchpoints you already own: confirmation pages, manage-booking, emails, apps and landing pages. For each booking we read the context, pick the category the moment needs and match the best-fit partner offers.
How are recommendations and offers selected?
By journey context (destination, dates, trip type, touchpoint) and by what the market offers: we compare providers, prices, availability and conditions, and keep learning from what customers actually choose.
Can we connect our existing partners?
Yes. Use your own partners, Ancillarate's partner network, new partners we source together, or any mix of the three.
Do customers book directly with providers?
Yes. Customers complete the booking on the provider's checkout. The provider handles payment and fulfilment and remains merchant of record.
How does revenue sharing work?
Partners pay a commission on completed bookings, and we share it with you. Our commission model starts at 50/50, with no upfront costs.
How quickly can we integrate?
Most customers go live within days: a widget, a link or a branded landing page, with no changes to PSS or legacy systems.
Which industries does Ancillarate support?
Airlines, cruises, hotels and hotel tech, camping, holiday homes, ferries, bus and rail, long-stay and real estate.