Ancillarate — moments that matter.

Live examples: the post-booking journey

Post-booking recommendation engine. Ancillarate turns it into moments that matter. We read the context of each booking, pick the category the moment needs and match the right partner: your existing partners, our partners or new partners we source together.

See it on your brand → — send us your website and we build your branded post-booking page within 48 hours.

One journey. One timeline. Contextual offers at every moment.

Known journey = contextual timeline. From mobile booking, booking confirmation, confirmation and pre-departure emails and manage booking, travellers land directly in their own timeline: destination, dates, route and travellers are already known, and offers follow the trip, from airport transfers, stays, experiences and mobility to insurance, connectivity and destination services. Timeline pages activate context that already exists.

Unknown journey = inspiration page. Without a destination or dates, travellers enter destination, dates and preferences to create their journey context. Inspiration pages help travellers create context.

The guest journey after booking

  • Booking confirmed — a compact widget shows the top picks inline on the confirmation page and in the confirmation email.
  • Manage booking — travellers return before departure; offers adapt to pre-trip needs.
  • 24 hours before — a pre-arrival message answers how to get from the airport to the door.
  • Arrival — transfers and arrival services at the moment they are needed.
  • During the stay — local recommendations via WhatsApp, guest landing pages and QR codes in rooms and at reception.
  • What next — destination discovery pages inspire the next trip.

Context → Category → Partner

Ancillarate reads the context of each booking (destination, dates, trip type, touchpoint), chooses the category the moment needs and matches the best-fit partner offer. Partners host checkout and remain merchant of record. No changes to PSS or legacy systems.

Results

Contextual offers reach around 17% click-through, against under 1% for typical ad placements.

Industries

  • Airlines — From the confirmation email to the arrival transfer, every flight leaves something to add.
  • Cruises — Before boarding, between ports, after disembarking: the days around the cruise.
  • Hotels — Arrival, the city outside the door, and everything a great concierge would suggest.
  • Hotel Tech — For PMS, CRM and guest-app providers: one layer, every property on the platform.
  • Camping — Pitch booked. Now the gear, the local trips and the evening plans.
  • Holiday Homes — No front desk, so the welcome, the groceries and the tips come digitally.
  • Ferry & Boats — The crossing is booked. The destination on the other side is still open.
  • Bus & Mobility — Every ticket ends somewhere: the last mile, the stay, the day ahead.
  • Long-Stay — Weeks or months in one place: settling in, living well, exploring the city.
  • Real Estate — Keys handed over. Moving, connecting, furnishing and getting to know the area.